BASF: Ambitious goals - still a disappointment on the stock market

When BASF boss Brudermüller began his service at the head of the group, one of his key messages was that he wanted to make the company more efficient and profitable again. After half a year on duty, these ambitious plans are now to be addressed. With the help of targeted expansion into China and a significant reduction in its own costs, the CEO wants to put the BASF Group back on the right track and face up to stronger competition on the world market.