Tradition, transformation and tons - the Traton brand

On Thursday, the commercial vehicle exhibition IAA opens again in Hannover. Just in time for the new trade fair year VW will probably be aggressive: With the brand Traton they want to finally attack the competition on the international markets. After several years of work and some restructuring in the internal operations of the commercial vehicle division of VW, it can be assumed that the head of the division, Andreas Renschler, continues to aggressively formulate his goals for VW. And with Traton you are aiming not only for the upcoming IPO, but for the direct way to the top of the world.