Zalando: Long summer puts a strain on the fashion industry

This is the second time in the last two months that Zalando has had to correct its forecasts for profits and sales. The renewed profit warning is mainly a response to problems that the company's internal analysts believe are due to the long and consistent summer. Investors do not necessarily share this view: Shortly after the announcement, the Zalando share price fell sharply, falling by as much as 20 percent in the meantime. At 33.47 euros, the low of last August 2016 has been reached.