The "Day of the Share" will again take place on 16 March 2018, and will be organised by the "Action per Share", participating banks and Deutsche Börse. The aim of this day of action, which takes place again and again, is to promote equity investments by the Germans and, in particular, to give the securities stock a better reputation. On the day of the share, investors can order shares free of charge from a minimum volume of EUR 1,000 or more from participating banks.

How do Germans view equities?

A close to a third of all Germans own shares or are invested in them indirectly (via certificates). The majority of equity buyers in this country are somewhat younger, and the trend of buying is increasing. In 2017, the number of shareholders rose by six percent compared to 2016, with younger investors in particular increasing their shareholding in all investments. This group has even made significant progress in its activities: For investors aged 25 to 34, the proportion of equities rose from 19 to 33 percent. The "Action per share" was created through a representative study entitled "Share Culture in Germany". 2,000 German citizens were interviewed.

Attitude towards equities: major discrepancy between insight and action

Many Germans know that with the current low-interest environment as an investment form, equities are actually without alternatives. According to the survey, 42 percent thought about investing in equities, but only 11 percent actually bought equities or derivatives on equities. The vast experience of older people - that is, people over the age of 40 - makes the decision per share not easier, but harder. The financial crashs of the years 2001/02 and 2007/08 as well as the Mini-Crash 2011 (after the Fukushima catastrophe) are still well represented in these vintages.

Accordingly, former shareholders in particular are shying away from the renewed investment: they have burned their fingers once or several times. Almost half of this group thought seriously about an investment, but eventually decided against it. There are two reasons for fear: the general fear of losing money and the fear of betting on the wrong stocks. However, there are also many Germans (25% of those surveyed) who simply lack the money to buy shares. This should be left over, every expert advises.

Prejudices against equities

The biggest prejudice against equities concerns their speculative nature. They consider 48 percent of all Germans to be speculative, i. e. insecure per se, and 14 percent to be pure "gaming paper".  This is not easy to see either. For this you have to look at charts over years and decades, which is sometimes technically not so easy. Many stock market portals represent graphically - i. e. as a chart that can be recognized at a glance - only the last five to a maximum of ten years of a share. But this is not enough to recognize the potential of a solid share as a retirement provision.

It is possible to see that a Dax-30 index has doubled in the last seven years, but the prices from 25 to 30 years ago need to be painstakingly looked up. By way of comparison, BMW's ordinary shares cost 85 euros on March 12,2018, compared with around 34 euros ten years ago. In 1990, however, the paper cost just over five euros. Anyone who joined the company at that time would have been well prepared for retirement today - despite the crashes of 2002 and 2008.

Toll-free trading on the day of the share

On March 16, comdirect bank AG, Consorsbank and ING-DiBa AG will be offering free trading of DAX 30 shares and ETFs on the Frankfurt Stock Exchange. The offer is intended to improve the German share culture. The day of the share also includes studies, events and educational offers.