The International Women's Day, which took place on 8 March, recalls the struggle of women for their right to vote and equal rights. More than 100 years ago, women across the country took to the streets for more rights and better living conditions. The blurry black and white photographs from those years have found their place in the collective memory of many women.

The balance sheet that we draw a century later today is something to be proud of. Nobody will seriously claim that there is no gender equality in our country. In the Hare and Hedgehog game with the men, we women can record many stage victories: better grades, more female students at German universities and the number of female decision makers in top positions in politics and business is steadily increasing. Gender politics and diversity are no longer foreign words and the women's quota has actually opened doors.

At first glance, women today live in the best of all worlds. But if you look more closely, the result is: it could work better, because rules alone do not automatically lead to success. Equal rights must be lived - by all.

In fact, there is a place in the financial world that guarantees absolute equality like no other, but in which none nevertheless rules: the stock market. Unlike insurance companies, which introduced the gender-neutral unisex tariffs only under pressure from the European Court of Justice in 2012, female or male players in the stock market have always been treated equally. There is no gender-based premium or discount for shares.

But the fact is that women seem to be cold. For years, according to the German Stock Institute (DAI), the proportion of women who invest their assets in shares, well below that of men. While 9 out of 100 women have shares or equity funds in their custody accounts, 20 percent of men have more than twice as many.

Women leave opportunities for returns

It is certainly not the modesty that keeps women away from the stock market. It is rather due to a lack of interest, knowledge or even low trust. Many women associate equity investments primarily elementary risks, which end up the laboriously saved money is gone. Playful, gambled, irretrievably gone. With this attitude, women have yield opportunities, which is fatal for their own asset development in the current zero interest rates. Those who invest in equities invest in companies that create sustainable value with new ideas, products and technologies. In the first two months of this year alone, German equities will yield + 9 percent.

The task of the financial world and the passion of Svea Kuschel + Kolleg is to transport these opportunities again and again into the consulting practice. Therefore, it is not enough to have a red carnation on 8 March or to introduce holidays, as decided by the Berlin Senate. Financial independence is a key factor for a self-determined and equal life. Svea Kuschel + Kolleg pursues exactly this goal. We want to encourage women to strengthen their financial know-how and support them in their wealth creation. In other words, every day is a women's day.


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