With the acquisition of the Dutch company   Hooplot Associates BV will be able to serve Fundamental Media even more sustainably throughout the entire value chain. Hooplot Associates BV is a marketing consultancy specializing in sales, marketing and cross-border distribution for asset managers.

With the acquisition, Fundamental Media will broaden its strategic asset management expertise and gain additional research and insights that will enrich and complement its existing research capabilities, media expertise and marketing services.

Hooplot Associates, best known for their industry-specific research, will continue to serve clients under the umbrella of Fundamental Media. Founder Vincent Hooplot will join the board as Chief Operating Officer and Chief Strategist.

Research by Hooplot Associates has shown that multiple trends will change the face of the industry and lead to serious sales challenges for asset managers. With the acquisition, Fundamental is now even better positioned.